Welcome to what we affectionately think of as our tree of knowledge. A place where we drop pieces that we think will be of interest to others and which we ourselves find interesting. A big part of this is products or services we have encountered but another part s our own experiences and discoveries as we navigate the world.
Strategic plans themselves are a blueprint for company objectives. When creating strategic plans there are certain objectives that organizations hope to achieve during the execution of their plans. Understanding the organizational objectives of a strategic and even a tactical plan will help in the creation of more efficient plans to guide growth and development. We see stories around both.
To obtain long-term results you need to have a combination of goals that will lead to the outcomes you desire. If a young person wants to finish high school, for example, he will need to successfully complete the preceding grades and examinations leading up to the last grade. The same is true for how organizations and businesses progress.
If the intent of leaders of a business is to say launch an Initial Public Offering or drive acquisition then there must be a plan for achieving this. Learning to develop statements of goals like these is one of the first steps you need to take to avoid inertia. This means you need to develop specific objectives that will help to make the vision and mission a reality. Any business is either about service or product. Whether it be a consulting company, a bank or a restaurant. Ultimately whatever you’re doing or offering is reduced to one of these two – products or services – we’ll go with either – if you think you have one of these that is compelling, you should tell us about it!
Service
We all encounter the concept of service and when we experience bad service or good service, for that matter, we can generally recognise it. We don’t always recognise it in ourselves though.
Service is of course inward and outward facing and a service-oriented person or business will generally give those that they interact with, a stellar experience even when the products or culture of an organization is not as good as it could be.
If you’ve encountered a great service or know of one, or even offer one, you should tell us. We’d like to know and help make others aware of it.
Product
Products these days come in several forms, physical products and digital products but then there are also intangible products like blurred product-services and ideas.
An outstanding product, whichever kind it is, is one that addresses a need or satisfies a given want in a distinctive, effective way.
Great products have tangible and intangible attributes like customer benefits, features, functions and distinctive uses that are on offer to businesses and consumers.
If you have one, have encountered one or know of one and you feel others would benefit from knowing about it, let us know and we would love to share knowledge of it.
Contribute
The content of this site is a combination of thoughts, discoveries and reading by a cooperative of contributors for the common good of leadership in services and products. Where appropriate attribution is given to content that can be found elsewhere. If you have something to contribute that you feel merits consideration under these general themes then please contact us to discuss further.
Much of the content on this site is provided by people who work full-time in other jobs as either original or republished work from more than two decades of article writing. Some are seasoned writers and public speakers who have also worked in the live radio broadcast world, on-demand or streaming media services.
Collectively the contributors have decades of experience and they love to share. If you like what you see, hear or read then please share the content – “sharing is good and with all that is digital, sharing is easy” – like it or love it but also share it.